{"id":2237,"date":"2020-11-27T12:18:37","date_gmt":"2020-11-27T11:18:37","guid":{"rendered":"http:\/\/alpha-credo.com\/?p=2237"},"modified":"2021-07-20T16:38:54","modified_gmt":"2021-07-20T14:38:54","slug":"pomik-k-trajnosti","status":"publish","type":"post","link":"https:\/\/alpha-credo.com\/sl\/pomik-k-trajnosti\/","title":{"rendered":"Pomik k trajnosti"},"content":{"rendered":"<p><strong><em>Sprva koronavirus, sedaj \u0161e trajnost. Nov izziv globalne dru\u017ebe, ki bo preme\u0161al karte v mnogih industrijah. Bodo trajnostni izdelki dovolj, ali bodo morala podjetja popolnoma spremeniti svoje poslovne modele?<\/em><\/strong><\/p>\n<p>Angle\u0161ki slovar Oxford nudi dve definiciji za besedo trajnost. Prva definicija pravi, da je trajnost: <em>\u00bbuporaba naravnih izdelkov in energije na na\u010din, ki ne \u0161koduje okolju\u00ab.<\/em> Druga definicija pa trajnost definira kot: <em>\u00bbsposobnost nadaljevati oziroma obstajati na dolgi rok\u00ab. <\/em>Za t.i. novega potro\u0161nika sta pomembni obe definiciji, ki sta tesno prepleteni in se dopolnjujeta. Vztrajno se pribli\u017eujemo obdobju prazni\u010dnih nakupov, ko se od potro\u0161nikov pri\u010dakuje ekscesna potro\u0161nja. Navkljub vsemu bi leto\u0161nja prazni\u010dna sezona in sezone, ki prihajajo znale biti druga\u010dne. \u010ceprav bo padec v leto\u0161nji potro\u0161nji posledica gospodarske kondicije, ki je posledica koronavirusa, bo k primanjkljaju zagotovo prispeval tudi premik v vedenju potro\u0161nikov. Pomik k trajnosti.<\/p>\n<p>\u010clanek, ki ga je v tem tednu objavilo \u0161vedsko podjetje Intrum, pravi, da skoraj 50% Evropejcev meni, da je trajnost tista, zaradi katere bodo v prihodnje zapravljali manj. Trend zaviranja potro\u0161nje zaradi trajnosti prevladuje predvsem pri \u017eenskah in mlaj\u0161ih generacijah. Razlog, da trajnost pridobiva na pomenu, je vse ve\u010dja popularnost ideje o trajnosti med voditelji dr\u017eav, politiki in zvezdniki.<\/p>\n<p>Nov, zaveden potro\u0161nik mora torej postati fokus trgovcev in proizvajalcev. Zelo verjetno ne bo dovolj, da bodo trgovci zapolnili police s trajnostnimi izdelki, mo\u010d je pri\u010dakovati, da bodo primorani spremeniti celotne poslovne modele, katerih temelj bo trajnost. Tako bo denimo v dobavno verigo potrebno vklju\u010diti nove dobavitelje, ki jih bo potrebno tudi natan\u010dno nadzirati. Graditi energetsko var\u010dne poslovne stavbe, skladi\u0161\u010da in trgovine. Zahteve pa se ne kon\u010dajo pri potro\u0161nikih. Vse ve\u010d dr\u017eavnih skladov, zasebnih skladov in ostalih upravljalcev premo\u017eenja kot glavno investicijsko strategijo postavlja trajnost.<\/p>\n<p>Nazadnje se pobudi k trajnosti pridru\u017eujejo tudi regulatorji. Evropska zakonodaja, denimo, od velikih podjetij zahteva, v svojih letnih poro\u010dilih razkrijejo kako se spopadajo s socialnimi in okoljskimi izzivi. Razkritja so obvezni del letnih poro\u010dil vseh velikih podjetij od leta 2018 dalje. Cilj tak\u0161nih ukrepov je seveda informirati potro\u0161nike, investitorje in ostale dele\u017enike o uspe\u0161nosti re\u0161evanja trajnostnih izzivov velikih podjetij.<\/p>\n<p>Pomik k trajnosti je neizogiben in na pomenu pridobiva \u017ee lep \u010das. Za podjetja predstavlja pomemben izziv, ki bo pome\u0161al karte v vseh industrijah.<\/p>\n<hr \/>\n<p>Avtor prispevka je ekipa ALPHA CREDO<\/p>\n<p>Viri:<\/p>\n<p>Intrum, (2020, November 24). Black Friday: 1 in 2 Europeans say sustainability motivates them to limit their spending. Retrieved November 26, 2020, from https:\/\/www.intrum.com\/press\/news-stories\/black-friday-1-in-2-europeans-say-sustainability-motivates-them-to-limit-their-spending\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sprva koronavirus, sedaj \u0161e trajnost. Nov izziv globalne dru\u017ebe, ki bo preme\u0161al karte v mnogih industrijah. Bodo trajnostni izdelki dovolj, ali bodo morala podjetja popolnoma spremeniti svoje poslovne modele? Angle\u0161ki slovar Oxford nudi dve definiciji za besedo trajnost. Prva definicija pravi, da je trajnost: \u00bbuporaba naravnih izdelkov in energije na na\u010din, ki ne \u0161koduje okolju\u00ab. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pomik k trajnosti - Alpha Credo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alpha-credo.com\/sl\/pomik-k-trajnosti\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pomik k trajnosti - Alpha Credo\" \/>\n<meta property=\"og:description\" content=\"Sprva koronavirus, sedaj \u0161e trajnost. Nov izziv globalne dru\u017ebe, ki bo preme\u0161al karte v mnogih industrijah. Bodo trajnostni izdelki dovolj, ali bodo morala podjetja popolnoma spremeniti svoje poslovne modele? Angle\u0161ki slovar Oxford nudi dve definiciji za besedo trajnost. Prva definicija pravi, da je trajnost: \u00bbuporaba naravnih izdelkov in energije na na\u010din, ki ne \u0161koduje okolju\u00ab. 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